How to get more views on youtube: 16 tips that actually work

If you want lớn get more views on YouTube, you need lớn respond to lớn viewer comments, create đoạn phim playlists, kiến thiết attention-grabbing thumbnails & more.

Bạn đang xem: How to get more views on youtube: 16 tips that actually work

Want more views on Youtube? Of course you bởi vì. You’re a human with a pulse & a đoạn phim to lớn share! It’s only natural.

YouTube is the world’s second most visited trang web. More than two billion people use it every month — that’s one-third of all internet users. 74% of adults in the U.S. are watching videos there. (We could go on, but you can read all the lachạy thử YouTube stats on your own time.)

We’ve compiled this guide lớn point out all the easy wins that will amplify your brand’s message on YouTube, but we’re also going to lớn detail some of the more advanced techniques the pros use khổng lồ get more YouTube views.

To see how we’re getting views on our YouTube channel (which we started from scratch, because yolo), kiểm tra out our cool video:

Psst: If you’re starting from scratch too, we have a primer on how lớn create a YouTube channel.

Now, let’s get those views rolling!

Table of Contents
What counts as a view on YouTube?
What doesn’t count as a view on Youtube?
16 ways to get more YouTube views

Bonus: Download the miễn phí 30-day plan lớn grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth & traông xã your success. Get real results after one month.

What counts as a view on YouTube?

Each time a viewer intentionally initiates the playing of a video clip on their device và watches for at least 30 seconds, that counts as a view. Pretty simple!

If you play your own Clip, that will be counted as a view.

If a viewer watches your đoạn Clip more than once, each screening will be counted as a new view. (That being said, refreshing over & over again to lớn try to lớn game the system will be detected by Youtube.)

Any views that take place with embedded Youtube videos or Youtube videos shared on Facebook will also be counted.

Live views are counted on YouTube, too.

Youtube analytics are updated every day or two, so if you’re not seeing an instant reflection of your activity, check back later.

What doesn’t count as a view on Youtube?

Youtube’s algorithm is designed to lớn disregard any plays that might look lượt thích they were automated. It just wants khổng lồ count the number of times a real human watched your video clip on purpose.

So when a single user or bot refreshes a đoạn phim over và over, or if a website auto-plays a đoạn Clip, these views are not counted towards your total view numbers.

16 ways lớn get more YouTube views

Globally, people watch over one billion hours of YouTube every single day. If you want to stvà out from the crowd và snag some of those eyeballs, here’s how to lớn vì it.

1. Ensure your YouTube basics are up to snuff

First we walk, then we run. Take a look at your fundamentals and make sure you’ve ticked all the boxes. Read our menu of beginner tips for YouTube, then come bachồng to dig inkhổng lồ our advanced tactics.

Your basic YouTube housekeeping includes:

Up-to-date liên hệ information (so all your potential customers and future br& partners can get in touch)


Source: Rupaul’s Drag Race

2. Zero in on your specific nibít (and your ikhuyến mãi audience)

If you’re aiming to optimize your YouTube kinh doanh strategy, you want lớn get precise và ruthlessly selective about your goals—và the content that will get you there.

Because you aren’t making videos for everyone. You’re here for someone special: your audience.

Yoga with Adriene has thrived because she makes ultra-specific videos with titles lượt thích “Yoga for Joy” và “Yoga for Courage,” và even releases versions of her videos in Spanish. She’s just one of the thousands of Youtube yoga instructors, walking people through poses, but her ultra-inclusive sầu concepts và attitude have struông chồng a chord — she’s got almost 10 million subscribers.

Pro tip: Have sầu you worked up your audience personas yet? They’re kind of lượt thích Dungeons và Dragons characters, except make it business.

3. Do your retìm kiếm, và improve sầu your video’s search ranking

Yes, YouTube is a social platkhung, but it’s also a tìm kiếm engine. And one of the top strategies for getting more views is YouTube SEO, i.e. optimizing your videos for tìm kiếm.

In other words, when your igiảm giá viewer types in your chosen từ khóa, you want your đoạn phim ranking near the top of YouTube’s results danh mục. That means you need to lớn know what your audience is looking for—tutorials, inspiration, or entertainment.


Ranking in search results is the best way to get brvà new eyes—not just subscribers & people who are already interested in your channel (although we’ll talk more about them later) — on your videos.

But, this is easier said than done. So, what can you vày to improve sầu your videos’ tìm kiếm ranking on YouTube?

Research. You’re going khổng lồ want to lớn use a tool like Google Keyword Planner (note that you’ll need lớn set up a Google Ads account) khổng lồ do two things:

Find inspiration for your next video clip based on what people are already looking for (i.e., take a look at tìm kiếm patterns and see what từ khoá have sầu a lot of tìm kiếm queries, but few videos, a.k.a. low competition)Take those relevant từ khoá & use them in your metadata (i.e., your Clip title, tags, Clip description text, subtitles)

Pro tip: If you haven’t already, now is the time lớn familiarize yourself with how the YouTube algorithm works. This AI determines not just tìm kiếm results, but recommendations for that important “what’s up next” suggested videos sidebar, too.

Just remember that it all comes baông chồng to lớn your ikhuyến mãi viewer: the algorithm doesn’t care if your đoạn phim is “good,” it cares if a specific user wants lớn watch it. That being said, users typically want to lớn watch “good” videos.

4. Use metadata to get recommended after a popular video

If your goal is to lớn get more YouTube views, take a cue from the most popular videos in your nibít.

Xem thêm:

Start by taking a look at your top competitor’s most popular video. (Go lớn their video clip library và sort by “most popular.”)

YouTube’s main goal is lớn keep viewers on the platsize for as long as possible (so that they’ll see as many ads as possible.) Thus the algorithm’s job is lớn feed viewers one (hopefully appealing) video clip after another.

But how does YouTube figure out what people might like? The algorithm takes the following into consideration:

Videos that are often watched togetherVideos the user has watched in the pastTopically related videos (which requires some từ khóa finessing!)

The only point you can control here is the third.

So when you’re choosing keyword, think like a librarian. Describe your video’s topic và describe its overall category, và think of other words a person might use khổng lồ tìm kiếm for that topic. (Cheông chồng out more tips on effective sầu YouTube descriptions và từ khoá here.)

Need a little inspo? You can actually peek behind the scenes of a competitor’s đoạn Clip to see what từ khoá they use by right-clicking on the webpage and selecting View Page Source. Then CTRL-F “keywords” until you find the các mục.


But before you go ahead & just copy-and-paste a more popular video’s metadata over to lớn your similar Clip, think about your audience: they won’t want to lớn watch the same video again. Maybe the first video clip raised a new question that needs answering, or there’s an interesting tangent lớn be explored. How can your đoạn Clip add value lớn what they just saw so that they’ll want to cliông xã on it?

Take the ball and run with it.

5. Increase your views with custom thumbnails

When your potential viewers are in discovery mode—skimming through tìm kiếm results and recommendations—thumbnails are a major part of what they decide what to watch.


While a lot of advice out there is a graphic designer’s nightmare — screaming fonts, cluttered information — let’s get objective: what are the properties of an effective sầu thumbnail?

The thumbnail is clear & accurate about the video clip it’s describing (if your thumbnail misleads people into clicking, YouTube will know because your watch time will go down when the viewer gets annoyed và stops watching. The algorithm won’t lượt thích that.)The thumbnail stands out.The thumbnail works in tandem with the video’s title.

‘Standing out’ can be as simple as picking a bright color. Or making sure your giant hi-res face is making a weird expression in good lighting. Or, if your niđậy is full of shrill, high-key visuals, và the best way your channel can st& out is by being the calm, minimamenu voice of reason.

6. Multiply your views by creating playlists

Organizing & creating video clip playlists on YouTube is the best way to minimize the chances that a viewer will move sầu on to another channel once they’ve sầu consumed your content.

Why? Because playlists go by the same rules as Netflix: as soon as one Clip ends, the next begins.

Since you’ve already done the hard work of helping your viewer find your Clip, cliông chồng on it và watch the entire thing, it makes sense lớn guide them towards the Clip nội dung they’re going to want next.

J.J. McCullough’s YouTube content covers a range of cultural commentary, so he’s divvied everything up nicely inkhổng lồ thematic playlists. His fans who love his content on world leaders (and who wouldn’t?!) will be served up hit after hit.


7. Direct traffic khổng lồ your videos using cards và end screens

Besides playlists, cards và kết thúc screens are two of the only tools that YouTubers can use khổng lồ bypass the algorithm & directly influence our audience’s next choice.

Cards are clickable, interactive areas that appear any time during the video clip. They come in a variety of formats that can be used for things lượt thích fundraising or selling merch, but in this case, we’re interested in increasing views, so choose a card that liên kết lớn another one of your videos — or even better, playlists.

(Note: cards aren’t available to lớn use on videos identified as for kids.)

Cards are pop-ups, so it’s very important that they add value. You don’t want viewers feeling spammed. The videos or playlists you links khổng lồ need lớn be relevant khổng lồ the moment & provide additional information or entertainment.

For a super-meta example, check out how this All About Cards video clip has a card itself about learning about different kinds of cards.

Pro tip: If you have a noticeable retention problem with significant audience drop-off at a specific point in one of your videos, try inserting a links thẻ at that moment.

Meanwhile, over screens are visual calls-to-action that you can add khổng lồ the over of your đoạn Clip (in the last 5 to lớn đôi mươi seconds) to encourage viewers towards a next step. They’re valuable because you know if a person has reached the bitter over of your đoạn Clip, they are probably pretty interested in your great content.

Using over screens lớn encourage viewers to subscribe khổng lồ your channel or visit your website are both good choices. But if you want more views, using your over screen to lớn promote your other videos or playlists is the best choice.

(lưu ý that to lớn use over screens, you’ll need lớn include a few extra seconds at the end of your video when you’re editing it.)

Youtuber SssniperWolf features kết thúc cards that direct to lớn four more of her videos. It’s lượt thích a choose your own adventure for… whatever her shtichồng is.


8. Go beyond the how-khổng lồ đoạn phim (i.e., make videos no one else is making)

Chances are, when you’re researching your target keywords (lượt thích we did baông xã at point #3), you’re going to see a lot of tìm kiếm terms that involve the phrase “how lớn.” (The title of this article included, ahem.) This is because there’s a lot of search volume for how-lớn content.

But while you must work lớn attract new eyes, you also want lớn make time lớn preach to lớn the converted. On YouTube, your brand’s value-added features come in the size of content that is meaningful khổng lồ people who are already your fans.

Youtube chef Tabitha Brown, for instance, doesn’t just cốt truyện her vegan nachos recipe… she sits down with her husband lớn talk about their relationship, giving fans an intimate look inlớn her personal life. (And if they happen khổng lồ get inspired to lớn whip up their own batch of guac in the process? That’s a bonus.)

9. Build relationships with your viewers

“Audience engagement” is just another term for building relationships. The kết thúc goal here, of course, is actually just the realistic, organic và sustainable path khổng lồ getting more YouTube views.

That is, engaging with other YouTubers (creators or commenters both) will increase the chance that they’ll care about your brvà, that they’ll subscribe to your channel (see #12), and watch more of your videos overall.